Give your future self a present

Get Selma – a digital personal investment assistant.


A bit of everything

Beautifully assembled, you will get your own planet of investments. Stretching around the (snowy) globe, your investment portfolio is diversified and individually selected to fit your financial life.


Peaceful nights

…silent nights! Stop being worried about difficult investment decision. Whenever there is a big change in your financial life or on the markets, Selma automatically checks your investment mix for you. ⭐️

Oh what fun it is to ride…

… in a one horse open sleigh. But rather along the snowy path with the joy of not doing trading yourself. Once you invest, Selma will keep an eye the ups and downs of the markets and trade in a way that makes the most sense.


Curious to see how your investments would look?

Let's chat and set up an investment plan together. 👋
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Adulthood achievement

Start investing and get a kickstart with your “Resolutions 2019” checklist. 😉

Seriously speaking: consciously taking care of your hard earned savings gives you both - upping your "I'm an adult now" cred and literally, the smartest kind of credit for the future self..


Compounding cookies

The good kind of things are just piling up!

Once you invest your money over years and years, you are benefitting from compounding interest! Every year, you're gonna make returns which steadily add more money (or cookies) to grow your wealth.


Your bank account is safe, but your extra cash gets nibbled away with management fees, inflation and missed opportunities. By doing nothing, you’ll have less over time.

Though with the right plan and good care, investing might bring you more money in the future.

Read more >


Is investing risky?

🌪 Any kind of investing comes with a risk. Selma manages your investments to keep your risk always in balance. Whenever there are changes in the financial market or your financial situation your investments will be adjusted.

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Get yourself a personal investment assistant 🤓

Explore for free. Open an account online – in minutes.



How much should I invest?

Selma figures out your ideal cash buffer, how much you could invest and in what. 😎

What happens then?

Once you decide to invest, Selma will trade and manage your investments for you – for one, clear monthly fee.

Is it safe?

Your money and your investment products are stored at your personal bank account at Saxo Bank Switzerland, our custodian bank. 🔐