Now available 👋

Sustainable investing

Turn your investment preference “on” and start investing in sustainable companies with Selma. Selma will make sure that your investment mix includes only companies that go an extra mile to do good. 

New to Selma? Sign up here.


Selma selects the best sustainable investment products for you

Decide yourself which strategy you want to follow. Selma makes sure you will always get the right mix of investment products.


Leave out 

companies that deal with

Weapons & firearms

Tobacco & alcohol

Gambling & adult entertainment

Genetically modified food (GMOs)

Nuclear power or thermal coal



companies that face scandals with

Environmental issues

Customer protection


Human rights

Bribery & fraud


Invest more

in companies that

Reduce their carbon footprint

Keep water usage low

Source their raw material sustainably

Handle their waste sustainably

Support CleanTech

Use renewable energy

Work in green buildings

Treat their employees well

Support diversity

Pay fair salaries

Don’t throw around ridiculous bonuses 


Turn sustainability “on”

Log in to your Selma account to tweak your investment preferences. 🤓👆

New to Selma? Sign up.

Sustainability-hero copy.png

Sustainability – #1 wish from people using Selma

Check the open product map for all the questions and wishes that got Selma R&D working hard.  😍



Will there be an opportunity to invest in various sustainable companies?

- Marco



... how to make sure that we that don’t invest in „bad“ countries and companies?

- Flaka



Is it possible to do sustainable investments only? As in no fossils and no weapons?

- Susie


 Sustainability is definitely a big topic for me.



– Fabienne

How do I adapt the strategy?

You can start investing in your investment mix with a sustainable preference without extra cost.


Hi! Got Selma's virtual account? 🤓

All you have to do then is to log in, jump to Blueprint and switch investment preferences.

New to Selma? Sign up.

TEST Sustainability.gif

Sustainable investing is tricky

  1. There's no universal way to define it.

  2. The idea of what sustainability means changes with time.

  3. Finding "good companies" is ... hmm. Complicated. 😅

  4. Keeping an eye on on how well companies "behave" is even harder.


... Selma will do her best so you can do good

With Selma, you'll get a personal mix of sustainable investment products that works for you. Selma checks your financial life and matches your investments with your money situation – so you don't have to guess what's what or how much risk is "good enough".

Patrik-blue shirt-cut out.jpg

To be honest, it's quite a non-stop work-in-progress because the market is developing constantly. Once you invest, my team and I will keep on looking for even better options. 🤓🌎

Patrik Schär, CFA

CEO, Founder, Financial advisor


One monthly fee + products' price


Selma's Fee – 0,72 % per year


  • All transaction & bank costs

  • Stamp duty

  • 24/7 monitoring of the markets and your investments

  • Adjusting investments to changes in your financial life

  • Automatically detecting under- and overpriced markets

  • Swiss tax statement

  • Selma crew support 👋


Investment products – 0,3 % per year

Selma will keep on looking for the most cost-efficient ways to invest in sustainable products and more optimal ways to trade. 


Chat with Selma to see how it works




Secure bank account 🔐

Your cash and stocks are protected by Saxo Bank (Switzerland).

Ask us anything

Mystery belongs in a circus, not with investing. Just ping Selma's human crew in chat. 🤓

Start with 2’000+ CHF

We suggest to invest for at least 2 years and up.

Stuff that works for you

We will never accept money or gifts for preferring certain investments. That's stupid and illegal.

Add or take money out

It’s free at any time.

Your Selma gets better over time

Our service development crew of 7 shapes up Selma with 350+ contributors help. Join us!  😎