Now available 👋

Sustainable investing

Turn your investment preference “on” and start investing in sustainable companies with Selma. Selma will make sure that your investment mix includes only companies that go an extra mile to do good.

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Selma selects the best sustainable investment products for you

Decide yourself which strategy you want to follow. Selma makes sure you will always get the right mix of investment products.

Leave out

companies that deal with

Weapons & firearms

Tobacco & alcohol

Gambling & adult entertainment

Genetically modified food (GMOs)

Nuclear power or thermal coal

Avoid

companies that face scandals with

Environmental issues

Customer protection

Labour

Human rights

Bribery & fraud

Invest more

in companies that

Reduce their carbon footprint

Keep water usage low

Source their raw material sustainably

Handle their waste sustainably

Support CleanTech

Use renewable energy

Work in green buildings

Treat their employees well

Support diversity

Pay fair salaries

Don’t throw around ridiculous bonuses

Turn sustainability “on”

Log in to your Selma account to tweak your investment preferences. 🤓👆

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New to Selma? Sign up.

Sustainability – #1 wish from people using Selma

Check the open product map for all the questions and wishes that got Selma R&D working hard. 😍

**Will there be an opportunity to invest in various sustainable companies?**

- Marco

**... how to make sure that we that don’t invest in „bad“ countries and companies?**

**- Flaka**

Is it possible to do sustainable investments only? As in no fossils and no weapons?

- Susie

Sustainability is definitely a big topic for me.

– Fabienne

How do I adapt the strategy?

You can start investing in your investment mix with a sustainable preference without extra cost.

Hi! Got Selma's virtual account? 🤓

All you have to do then is to log in, jump to Blueprint and switch investment preferences.

Log in to Selma

New to Selma? Sign up.

Sustainable investing is tricky

There's no universal way to define it.
The idea of what sustainability means changes with time.
Finding "good companies" is ... hmm. Complicated. 😅
Keeping an eye on on how well companies "behave" is even harder.

... Selma will do her best so you can do good

With Selma, you'll get a personal mix of sustainable investment products that works for you. Selma checks your financial life and matches your investments with your money situation – so you don't have to guess what's what or how much risk is "good enough".

To be honest, it's quite a non-stop work-in-progress because the market is developing constantly. Once you invest, my team and I will keep on looking for even better options. 🤓🌎

Patrik Schär, CFA

CEO, Founder, Financial advisor

All your investments – handled for one monthly fee

Get pillar 3a with Selma

Amount at Selma

Incl. deposits + earnings

Selma fee

per year

Under 50’000 CHF

0.68 %

50’000 – 150’000 CHF

0.55 %

Over 150’000 CHF

0.47 %

💡 Tip: Combine and top-up investments to save on fees!

What’s included in the Selma fee?

  All trading & bank costs
Selma Crew Live Chat und Email Support
Secure bank account(s) 🔐
Add or take out money at any time
Swiss tax statement
Pillar 3a payment confirmation
Your custom investment plan
Your recommended pillar 3a plan

Selma

Monitors the markets and your investments 24/7
Adjusts investments to the changes in your financial life
Automatically detects under- and overpriced markets
Offers expert crew support 👋

What does investing cost?

Product costs

Av. 0.22% / year

The price of the products that Selma picks for you.

Stamp duty

0.075-0.15% / transaction

The stamp duty is a Swiss tax that is paid whenever buying and selling investments.

All investing comes with costs. Selma always looks for the most optimal way to trade. 😎