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Sustainable investing is hard – let's get it done together

Sign up below to hear more among the first! By entering your email, you allow Selma to send you updates and promotions. 😎

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Coming soon 👋


Get Selma, the friendly investment assistant, take care of your money – in a way that matters

Start in minutes – invest for years. Available for Swiss residents. 🇨🇭


Leave out 

companies that deal with

Weapons & firearms

Tobacco & alcohol

Gambling & adult entertainment

Genetically modified food (GMOs)

Nuclear power or thermal coal



companies that face scandals with

Environmental issues

Customer protection


Human rights

Bribery & fraud


Invest more

in companies that

Reduce carbon footprint

Keep water usage low

Source their raw material sustainably

Handle their waste sustainably

Support CleanTech

Use renewable energy

Work in green buildings

Treat their employees well

Support diversity

Pay fair salaries

Don’t throw around ridiculous bonuses 


Coming soon!

Sign up below. Be the first to hear how to invest in Selma's new sustainable investments. By entering your email, you allow Selma to send you updates and promotions. 😎

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Sustainability – #1 wish from people using Selma

Check the open product map for all the questions and wishes that got Selma R&D working hard.  😍



Will there be an opportunity to invest in various sustainable companies?

- Marco



... how to make sure that we that don’t invest in „bad“ countries and companies?

- Flaka



Is it possible to do sustainable investments only? As in no fossils and no weapons?

- Susie


 Sustainability is definitely a big topic for me.



– Fabienne

Sustainable investing is tricky

  1. There's no universal way to define it.

  2. The idea of what sustainability means changes with time.

  3. Finding "good companies" is ... hmm. Complicated. 😅

  4. Keeping an eye on on how well companies "behave" is even harder.


... Selma will do her best so you can do good

With Selma, you'll get a personal mix of sustainable investment products that works for you. Selma checks your financial life and matches your investments with your money situation – so you don't have to guess what's what or how much risk is "good enough".

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To be honest, it's quite a non-stop work-in-progress because the market is developing quickly. Once you invest, my team and I will keep on looking for even better options. 🤓🌎

Patrik Schär, CFA

CEO, Founder, Financial advisor


One monthly fee + products' price


Selma's Fee – 0,72 % per year


  • All transaction & bank costs
  • Stamp duty
  • 24/7 monitoring of the markets and your investments
  • Adjusting investments to changes in your financial life
  • Automatically detecting under- and overpriced markets
  • Swiss tax statement
  • Selma crew support 👋


Investment products – 0,3 % per year

Selma will keep on looking for the most cost-efficient ways to invest in sustainable products and more optimal ways to trade. 


Chat with Selma to see how it works




Secure bank account 🔐

Your cash and stocks are protected by Saxo Bank (Switzerland).

Ask us anything

Mystery belongs in a circus, not with investing. Just ping Selma's human crew in chat. 🤓

Start with 5 000+ CHF

We suggest to invest for at least 2 years and up.

Stuff that works for you

We will never accept money or gifts for preferring certain investments. That's stupid and illegal.

Add or take money out

It’s free at any time.

Your Selma gets better over time

Our service development crew of 7 shapes up Selma with 350+ contributors help. Join us!  😎 

Join "Sustainable beta"

Add you email below and learn more about the upcoming sustainable investing. By giving your email, you allow Selma to send you updates and promotions. 😎

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