Coming soon 👋
Get Selma, the friendly investment assistant take care of your money – in a way that matters.
Start in minutes – invest for years. Available for Swiss residents. 🇨🇭
companies that deal with
Weapons & firearms
Tobacco & alcohol
Gambling & adult entertainment
Genetically modified food (GMOs)
Nuclear power or thermal coal
companies that face scandals with
Bribery & fraud
in companies that
Reduce carbon footprint
Keep water usage low
Source their raw material sustainably
Handle their waste sustainably
Use renewable energy
Work in green buildings
Treat their employees well
Pay fair salaries
Don’t throw around ridiculous bonuses
Sustainability – #1 wish from people using Selma
Check the open product map for all the questions and wishes that got Selma R&D working hard. 😍
Will there be an opportunity to invest in various sustainable companies?
... how to make sure that we that don’t invest in „bad“ countries and companies?
Is it possible to do sustainable investments only? As in no fossils and no weapons?
Sustainability is definitely a big topic for me.
Sustainable investing is tricky
There's no universal way to define it.
The idea of what sustainability means changes with time.
Finding "good companies" is ... hmm. Complicated. 😅
Keeping an eye on on how well companies "behave" is even harder.
... Selma will do her best so you can do good
With Selma, you'll get a personal mix of sustainable investment products that works for you. Selma checks your financial life and matches your investments with your money situation – so you don't have to guess what's what or how much risk is "good enough".
To be honest, it's quite a non-stop work-in-progress because the market is developing quickly. Once you invest, my team and I will keep on looking for even better options. 🤓🌎
Patrik Schär, CFA
CEO, Founder, Financial advisor
One monthly fee + products' price
Selma's Fee – 0,72 % per year
- All transaction & bank costs
- Stamp duty
- 24/7 monitoring of the markets and your investments
- Adjusting investments to changes in your financial life
- Automatically detecting under- and overpriced markets
- Swiss tax statement
- Selma crew support 👋
Investment products – 0,3 % per year
Selma will keep on looking for the most cost-efficient ways to invest in sustainable products and more optimal ways to trade.
Secure bank account 🔐
Your cash and stocks are protected by Saxo Bank (Switzerland).
Ask us anything
Mystery belongs in a circus, not with investing. Just ping Selma's human crew in chat. 🤓
Start with 5 000+ CHF
We suggest to invest for at least 2 years and up.
Stuff that works for you
We will never accept money or gifts for preferring certain investments. That's stupid and illegal.
Add or take money out
It’s free at any time.
Your Selma gets better over time
Our service development crew of 7 shapes up Selma with 350+ contributors help. Join us! 😎