Selma Finance - the sustainable investment solution 👋🇨🇭

Sustainable investing

With Selma you will get an investment plan that suits your financial life and your values. Get your individual investment portfolio in 5 minutes and activate sustainability as your investment strategy.

Selma will make sure that your investment mix includes only companies that go an extra mile to do good. 


Selma selects the best sustainable investment products for you

Decide yourself which strategy you want to follow. Selma makes sure you will always get the right mix of investment products.


Leave out 

companies that deal with

Weapons & firearms

Tobacco & alcohol

Gambling & adult entertainment

Genetically modified food (GMOs)

Nuclear power or thermal coal



companies that face scandals with

Environmental issues

Customer protection


Human rights

Bribery & fraud


Invest more

in companies that

Reduce their carbon footprint

Keep water usage low

Source their raw material sustainably

Handle their waste sustainably

Support CleanTech

Use renewable energy

Work in green buildings

Treat their employees well

Support diversity

Pay fair salaries

Don’t throw around ridiculous bonuses 


Try Selma for free

Chat 5 minutes with Selma and get your personalized investment plan. 🤓👆

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Sustainable investing is tricky

  1. There's no universal way to define it.

  2. The idea of what sustainability means changes with time.

  3. Finding "good companies" is ... hmm. Complicated. 😅

  4. Keeping an eye on on how well companies "behave" is even harder.


... Selma will do her best so you can do good

With Selma, you'll get a personal mix of sustainable investment products that works for you. Selma checks your financial life and matches your investments with your money situation – so you don't have to guess what's what or how much risk is "good enough".

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To be honest, it's quite a non-stop work-in-progress because the market is developing constantly. Once you invest, my team and I will keep on looking for even better options. 🤓🌎

Patrik Schär, CFA

CEO, Founder, Financial advisor