Selma: efficient like a Robo-Advisor, personal like a Private Banker. Invest online for a simple monthly fee.
Try for free before investing – find out which investments fit your financial situation.
🤖... stands for an online investment service that uses algorithms to pick and trade your investments. Robo-Advisors usually offer low-cost 5–20 standard portfolios and little personal support.
🙎🏽... describes the job of a person who delivers personal service for the wealthy clients (1 Mio+ CHF). In short, Private Bankers pick and take care of your investments in a way that fits with your finances.
🤓 Selma combines the best parts of both worlds. Get the efficiency from Robo-Advisors and a digital assistant that makes sure your investments match your life.
All for a simple monthly fee.
Start investing in minutes. Let Selma take care of the rest – for years.
|Service fee (p.a)||~0,5–1,0%||expensive||0,72%|
|Product costs||vary||vary||av. 0,22%|
|Investment adjustments to market||✅||✅||✅|
|Investment adjustments to life||❌||✅||✅|
|Measuring under- and overvaluations||❌||?||✅|
|Human support 👋||❌||✅||✅|
|Step-by-step buying strategy||?||✅||✅|
|Developed with clients||❌||❌||✅|
Try Selma for free. No strings attached. Just chat with the Selma financial bot to start. 👋
How are my investments picked?
... have standard basic investment ETF portfolios. In most cases, you'll either choose one of these portfolios yourself, or the Robo-Advisor assign you a risk category based on a few financial questions.
With Robo-Advisors, it's up to you to understand how the suggested investments work with your other financial situation – e.g. loans, savings, other investments... 🤔
Your financial situation and reasons to invests are unique to you. Selma takes a good look at each client's finances, so that everyone gets a unique mix of ETF investments.
Instead of making you guesstimate, Selma suggests you a mix of investments that match with your financial life, goals and the risk you want and can afford to take. 👋🤓
What happens with my investments?
Most Robo-Advisors monitor the financial market automatically. Robo-Advisors trade and tweak your investment plan (your strategy) with algorithms and little human involvement.
Robo-Advisors don't look at your financial picture. It's up to you to make sure that the things you invest in make sense for you and the changes of your money situation. 🙄
Selma keeps your investments balanced with the financial market and your financial life. Like a Robo-Advisor we keep an eye 24/7 on the market, like a Private Banker we keep an eye on your financial life. Read more here.
Whenever you update Selma about changes concerning your money (new job, mortgage...), we'll check your investments for you, so that you don't take unnecessary risks. 👍
Selma does the hard stuff for you. Let's do the fun things together.
Find out how you should invest
Have a quick chat with Selma and find out which investments fit best with your life situation.
Tired of reading ? Ask the Selma Crew anything!