Thanks Reddit! 🇨🇭

Selma’s career as an investment assistant started here. Reddit brought us the first honest feedback, first clients and a lot of input. In order to reward the Swiss Reddit Community for having to deal with all the ads it is time for a small thank you for ALL of you.

All Swiss Redditors get 5’000 CHF managed for free for one year when they invest with Selma for their first time. Sign up and use the Code - REDDITOR - by March 31, 2019 to add this offer to your account.


What do I get?

Selma looks into all aspects of your life and puts together an individual investment strategy that fits your goals and future.

Based on your investment strategy, Selma choses the right investment products.


Your individual investment strategy

Selma takes a close look at your financial big picture and creates a tailor-made strategy for you.. 🤓


The right mix of investment products

Based on your strategy Selma selects the right investment products.


A secure bank account

Opening an account with Selma means you get an account in your name at our custodian bank: Saxo Bank (Switzerland)


Swiss Tax Report

One of the things that seem difficult when investing is your tax situation. Selma provides you with everything you need.


What does Selma do then?

Selma puts your investment strategy into action. She knows exactly what to do, because of her deep insight into the market and managing all kinds of investment products.



Selma buys your investment products

She looks at market conditions, figures out the right time and starts investing your money step-by-step. Selma buys investments in multiple steps in order to avoid buying all your investments at the highest possible price.


Market monitoring

Selma monitors markets 24/7 to keep an eye on new, better and cheaper investment products for you. 👍


Smart trading

Selma uses a very robust and proven investment strategy based on constantly measuring over and under valuations of markets.


Financial life Adjustments

Your life and your investments should match. Personalised interaction by Selma makes sure investments always fit your situation.


Truly personal support

By Selma, your constant companion and investment assistant, as well as an attentive (human) support crew.


What do I have to do?

You lean back, make sure you are able to keep money on the investment account for at least 3-5 years in order to get the benefits of your long-term investment strategy.


Transfer money

Choose your investment sum and deposit it on your new Selma (and Saxo Bank) account. It should be around 5’000 CHF or more 😊

Keep Selma up-to-date

Why? Simply so Selma can make sure, the investment strategy still fits your life, your "private banker" tries to tailor everything to you as much as possible.


What does the bank do?

All the boring stuff


Banks (especially the Swiss ones) are very good at keeping money safe. Did you ever see the Gringotts vaults in Harry Potter? Assuming there are no dragons living in Switzerland, we’re saying your money should be pretty damn safe there.

Selma is a regulated wealth manager in Switzerland. 🇨🇭 This allows us to manage your money. The account with Saxo Bank (Switzerland) is in your name though - this is why you can withdraw money, transfer money or close your account at any time.

We will focus all our energy and expertise on managing your investments, weil the bank does… well all the bank stuff.